If you’ve been drinking East African coffee your whole life and think you know what African coffee tastes like — Afrobeats will change your mind.
Cameroon sits at the crossroads of West and Central Africa. Its highland arabica is grown in volcanic soil at altitude, in a climate distinct from Ethiopia or Uganda. The result is a coffee that tastes like nowhere else: bold, layered, spiced. Blood orange on the entry. Warm spice — cinnamon, a hint of clove — through the body. A long caramel finish.
Named for the music movement that took West African culture global — starting in Lagos, reaching everywhere — Afrobeats the coffee carries the same statement. A West African origin that has been overlooked, now elevated. Worth knowing.
Cameroon arabica is rare in the US specialty market. The brands willing to source from here, build direct relationships, and pay living wages to the farmers who grow it are very few. Joro is one of them.
Living Wage Verified. Medium roast. Whole bean. 12oz. Try it without milk first — the blood orange quality is something you need to taste at full strength before you decide what to add.
✔ Single origin · Cameroon
✔ Medium roast · Whole bean · 12oz
✔ Tasting notes: blood orange, warm spice, caramel finish
✔ Living Wage Verified
✔ Compostable packaging
✔ From African soil to your cup
Additional Info
ORIGIN: Cameroon volcanic highlands (northwest and southwest regions)
ALTITUDE: 1,000–2,000 metres
PROCESS: Washed
ROAST: Medium
TASTING NOTES: Blood orange, warm spice, caramel finish
BEST FOR: French press, pour-over, cold brew
BREW GUIDE
French press (recommended): 30g coffee, coarse grind, 500ml water at 92°C. 4 minute steep, slow press. Full immersion brings out the body and spice notes most expressively.
Pour-over: 20g coffee, 300ml water at 93°C, medium-fine grind. Reveals the blood orange quality most distinctly.
Cold brew: 75g coarsely ground per 1 litre cold water. Steep 16–18 hours. The spice notes develop in slow extraction into something warming and complex.
FOUNDER NOTE
Cameroon is the origin that surprises everyone who tries it. Mukurima chose Afrobeats for the Joro lineup because it represents what happens when you look beyond the obvious African origins and find something extraordinary in the overlooked ones.
If you’ve been drinking East African coffee your whole life and think you know what African coffee tastes like — Afrobeats will change your mind.
Cameroon sits at the crossroads of West and Central Africa. Its highland arabica is grown in volcanic soil at altitude, in a climate distinct from Ethiopia or Uganda. The result is a coffee that tastes like nowhere else: bold, layered, spiced. Blood orange on the entry. Warm spice — cinnamon, a hint of clove — through the body. A long caramel finish.
Named for the music movement that took West African culture global — starting in Lagos, reaching everywhere — Afrobeats the coffee carries the same statement. A West African origin that has been overlooked, now elevated. Worth knowing.
Cameroon arabica is rare in the US specialty market. The brands willing to source from here, build direct relationships, and pay living wages to the farmers who grow it are very few. Joro is one of them.
Living Wage Verified. Medium roast. Whole bean. 12oz. Try it without milk first — the blood orange quality is something you need to taste at full strength before you decide what to add.
✔ Single origin · Cameroon
✔ Medium roast · Whole bean · 12oz
✔ Tasting notes: blood orange, warm spice, caramel finish
✔ Living Wage Verified
✔ Compostable packaging
✔ From African soil to your cup
Additional Info
ORIGIN: Cameroon volcanic highlands (northwest and southwest regions)
ALTITUDE: 1,000–2,000 metres
PROCESS: Washed
ROAST: Medium
TASTING NOTES: Blood orange, warm spice, caramel finish
BEST FOR: French press, pour-over, cold brew
BREW GUIDE
French press (recommended): 30g coffee, coarse grind, 500ml water at 92°C. 4 minute steep, slow press. Full immersion brings out the body and spice notes most expressively.
Pour-over: 20g coffee, 300ml water at 93°C, medium-fine grind. Reveals the blood orange quality most distinctly.
Cold brew: 75g coarsely ground per 1 litre cold water. Steep 16–18 hours. The spice notes develop in slow extraction into something warming and complex.
FOUNDER NOTE
Cameroon is the origin that surprises everyone who tries it. Mukurima chose Afrobeats for the Joro lineup because it represents what happens when you look beyond the obvious African origins and find something extraordinary in the overlooked ones.
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