What’s Your Joro Coffee Personality?
Your coffee says a lot about you. Are you bold and adventurous, or smooth and mellow? Coffee is more than just a beverage—it’s a daily ritual and a reflection of your personality.
The way you enjoy your coffee can reveal your quirks, preferences, and even your outlook on life. At Joro Coffee, we believe every cup tells a story.
That’s why we’ve crafted unique blends that mirror different personalities.
Find your perfect Joro Coffee match below from our brands!
Kwasa Kwasa: For the Lively and Energetic
If you’re the life of the party, always on the move, and radiating positive energy, Kwasa Kwasa is your match. This blend is as vibrant and dynamic as you are, with a lively flavor profile that wakes up your senses and keeps you going. Just like the infectious rhythms of Kwasa Kwasa music, this coffee is designed for those who love to dance through life.
Personality Traits:
Outgoing and sociable
Always up for an adventure
Loves to inspire and energize others
Your Perfect Brew: A strong, bold cup of Kwasa Kwasa to fuel your busy, exciting days.
Some coffee tells you where it’s from.
Kwasa Kwasa tells you who grew it.
Sourced from Twende in the Democratic Republic of Congo — a region that produces some of the world’s most extraordinary arabica, almost entirely unknown outside specialty coffee circles — Kwasa Kwasa is named for the iconic Central African rhythm. It carries that energy in the cup: bright citrus on the nose, a rich chocolate body, and a clean mineral finish that reflects the volcanic soil it was grown in.
The eastern DRC’s highlands sit above Lake Kivu at altitudes exceeding 1,500 metres. The volcanic soil is mineral-rich. The altitude slows cherry maturation and builds complexity. These are the conditions that produce competition-grade coffee. Very few brands source from here. Joro does — because the quality demands it, and because the farmers who grow it deserve to be part of that conversation.
At Joro, every origin is Living Wage Verified. That means the farmers who grew Kwasa Kwasa were paid enough to cover their family’s basic needs — documented, not assumed. In an origin as difficult to source as the DRC, that commitment takes real work. We made it a non-negotiable.
✔ Single origin · DRC / Congo
✔ Medium roast · Whole bean · 12oz
✔ Tasting notes: citrus, dark chocolate, mineral
✔ Living Wage Verified
✔ Compostable packaging
✔ From African soil to your cup
Additional Info
ORIGIN: Twende, Democratic Republic of Congo (DRC)
REGION: Eastern DRC highlands, near Lake Kivu
ALTITUDE: 1,500–2,000 metres
PROCESS: Washed
ROAST: Medium
TASTING NOTES: Citrus, dark chocolate, mineral finish
BEST FOR: Pour-over, cold brew, French press
BREW GUIDE
Pour-over: 20g coffee, 300ml water at 93°C, medium-fine grind. Bloom 30 seconds, pour in 3 stages over 2.5 minutes. Reveals the citrus notes clearly.
Cold brew: 75g coarsely ground per 1 litre cold water. Steep 16–18 hours refrigerated. The chocolate depth develops beautifully in slow extraction.
FOUNDER NOTE
Mukurima Muriuki grew up in Kenya’s coffee country. He started Joro because he knew firsthand that the people who grow the world’s finest coffee are too often the last to benefit from it. Kwasa Kwasa exists because someone decided that should change.
Ethio Jazz: For the Creative and Soulful
Are you a dreamer, a thinker, or an artist at heart? Ethio Jazz is the blend for the creative and soulful. Inspired by the rich, complex melodies of Ethiopian jazz, this coffee is smooth, layered, and deeply satisfying. It’s perfect for those who appreciate the finer things in life and find beauty in the details.
Personality Traits:
Deeply introspective and imaginative
Loves art, music, and culture
Values meaningful connections
Coffee was discovered in Ethiopia.
Which means every cup you’ve ever had traces its roots to a place like Harrar.
Harrar sits in Ethiopia’s eastern highlands, far from the Yirgacheffe and Sidamo regions that built the country’s global reputation. It is drier, more remote. The coffee trees grow semi-wild — dispersed among the farmland rather than planted in organised rows, many of them old heirloom varieties that have been self-seeding in the same land for generations. The natural processing — whole cherries dried in the sun for weeks — creates the wine-like, citrus, and bergamot character that defines the Harrar cup.
Ethio-Jazz opens with bright citrus on the nose. The first sip brings bergamot — floral, slightly aromatic, like the peel of a bergamot orange rather than the fruit itself. The body builds. The finish is long and clean and lingers. Let it cool slightly. The bergamot opens further.
This is what coffee tastes like when it comes from its ancestral home, grown by farmers who know these trees the way their grandparents did, paid a living wage for that knowledge and care.
Living Wage Verified. Harrar, Ethiopia. The origin that started everything.
✔ Single origin · Harrar, Ethiopia
✔ Medium roast · Whole bean · 12oz
✔ Tasting notes: citrus, bergamot, long floral finish
✔ Living Wage Verified
✔ Compostable packaging
✔ From African soil to your cup
Additional Info
ORIGIN: Harrar, Eastern Ethiopia
ALTITUDE: 1,400–2,000 metres
PROCESS: Natural (sun-dried whole cherry)
ROAST: Medium
TASTING NOTES: Citrus, bergamot, floral, wine-like finish
BEST FOR: Pour-over, Aeropress
BREW GUIDE
Pour-over (recommended): 20g coffee, 300ml water at 92–93°C, medium-fine grind. Bloom 30 seconds. Slow, even spiral pour over 2.5–3 minutes. Drink without milk first. Let it cool 2–3 minutes before drinking — the bergamot opens as the temperature drops.
Aeropress: 17g coffee, medium-fine grind, 200ml water at 88°C. 2 minute steep, gentle press. Produces a rich, wine-like concentrated cup.
Avoid French press: natural-processed Harrar can over-extract in full immersion, producing muddiness. Filter methods suit this origin.
FOUNDER NOTE
For Mukurima, sourcing from Ethiopia is personal. His Kenyan roots are inseparable from the continent’s coffee birthplace. Ethio-Jazz is his tribute to the origin that started it all — and the farmers in Harrar’s highlands who have been tending these wild-growing trees for generations.
Your Perfect Brew: A slow-poured pour-over of Ethio Jazz, enjoyed while reflecting on life’s beautiful moments.
Amapiano: For Those Who Love a Smooth, Easy-Going Vibe
If you’re all about balance, relaxation, and keeping things chill, Amapiano is your go-to blend. Just like the laid-back beats of Amapiano music, this coffee is smooth, mellow, and effortlessly cool. It’s for those who prefer to take life at their own pace and enjoy the simple pleasures.
Everyone is making Dubai chocolate cold brew right now.
Not everyone knows where the chocolate comes from.
It comes from the bean. And Amapiano — sourced from South Africa’s highland growing regions — is the bean that makes it work. Dark chocolate depth. Smooth caramel sweetness. Natural, not added, not flavoured.
South Africa is an emerging specialty coffee origin, and Amapiano is Joro’s way of introducing it to the world. Named for the music movement that put South Africa on the global cultural map — bold, layered, unmistakably its own — this coffee carries that same energy in the cup.
The dark chocolate and caramel tasting notes are the bean’s natural expression, shaped by the altitude and soil of South Africa’s growing regions. Medium roast preserves those notes without masking them with roast flavour. Cold brew amplifies them. Espresso concentrates them. It works beautifully across methods.
Living Wage Verified. The farmers who grew Amapiano were paid fairly. Documented. Because great coffee should feel good in every direction.
✔ Single origin · South Africa
✔ Medium roast · Whole bean · 12oz
✔ Tasting notes: dark chocolate, caramel, smooth finish
✔ Living Wage Verified
✔ Compostable packaging
✔ From African soil to your cup
Additional Info
ORIGIN: South Africa highland growing regions
PROCESS: Washed
ROAST: Medium
TASTING NOTES: Dark chocolate, caramel, smooth finish
BEST FOR: Cold brew, espresso, pour-over
BREW GUIDE
Cold brew (recommended): 75g coarsely ground per 1 litre cold water. Steep 16–18 hours refrigerated. The chocolate notes are exceptional in cold extraction. If you want the Dubai chocolate cold brew effect, this is the bean.
Espresso: 18g in, 36g out, 28–30 seconds at 90°C. The chocolate body produces excellent crema. Works beautifully as a flat white base.
Pour-over: 20g coffee, 300ml water at 93°C, medium-fine grind. Reveals the caramel sweetness most distinctly.
FOUNDER NOTE
South Africa is an emerging origin that the specialty world is only beginning to recognise. Joro named this coffee Amapiano because the music movement and the coffee origin share the same story: African excellence, finally getting its moment.
Personality Traits:
Calm and easy-going
A great listener and mediator
Loves comfort and harmony
Your Perfect Brew: A creamy latte made with Amapiano, perfect for lazy mornings or cozy evenings.
African Queen: For the Bold and Confident
Are you fearless, ambitious, and unapologetically yourself? African Queen is the blend for the bold and confident. This coffee is rich, intense, and unforgettable—just like you. It’s for those who aren’t afraid to stand out and take charge, whether in their personal or professional lives.
African Queen is the coffee that makes people stop talking.
From Kayanza, Burundi — a province in the country’s north that sits above 1,800 metres and produces arabica of remarkable clarity and precision — it carries the flavour profile that competition-level specialty coffee is judged against. Orange zest brightness. Dark chocolate body. Long, clean finish. Elegant. Balanced.
Kayanza’s washing stations have invested in processing infrastructure that is rare for an origin of this size. Cherries are sorted meticulously at delivery. Fermentation is carefully managed. Drying on raised beds is monitored to ensure even moisture loss. The result is not variable from bag to bag. It expresses the terroir precisely, harvest after harvest, because the processing removes every variable that might obscure it.
Burundi is one of the world’s smallest countries. It produces less than 1% of global coffee output. In specialty coffee, small means precision. It means traceability. It means knowing, with certainty, who grew it and how they were paid.
Living Wage Verified. The farmers of Kayanza, producing competition-grade specialty coffee in one of the world’s poorest countries, deserve a price that reflects what they are actually growing. Joro made that commitment non-negotiable.
✔ Single origin · Kayanza, Burundi
✔ Medium roast · Whole bean · 12oz
✔ Tasting notes: orange zest, dark chocolate, clean finish
✔ Living Wage Verified
✔ Compostable packaging
✔ From African soil to your cup
Additional Info
ORIGIN: Kayanza Province, Burundi
ALTITUDE: 1,800–2,000 metres
PROCESS: Washed
ROAST: Medium
TASTING NOTES: Orange zest, dark chocolate, long clean finish
BEST FOR: Pour-over, espresso, cold brew
BREW GUIDE
Pour-over (recommended): 20g coffee, 300ml water at 93°C, medium-fine grind. Bloom 30 seconds. The orange zest comes through most clearly in filter brewing. Let it cool before drinking — the two notes (orange and chocolate) balance at lower temperature.
Espresso: 18g in, 36g out, 28–30 seconds at 90°C. African Queen is one of Joro’s best espresso origins. The chocolate body produces excellent crema. As a flat white base, the orange note cuts through milk beautifully.
Cold brew: 75g coarsely ground per 1 litre cold water. 16 hours refrigerated. The orange becomes more pronounced cold. No sweetener needed.
FOUNDER NOTE
The name African Queen is a tribute. Kayanza’s arabica is not a raw material. It is a finished product — an expression of geography, farming knowledge, processing skill, and accumulated investment in quality. It deserves a name that reflects its standing.
Personality Traits:
Strong-willed and determined
A natural leader
Loves to make a statement
Your Perfect Brew: A straight-up espresso shot of African Queen, for those who like their coffee—and their personality—strong and uncompromising.
Find Your Perfect Match
At Joro Coffee, we believe there’s a blend for everyone. Whether you’re lively and energetic like Kwasa Kwasa, creative and soulful like Ethio Jazz, smooth and easygoing like Amapiano, or bold and confident like African Queen, your perfect coffee is waiting for you.
Ready to discover your coffee personality? Explore our blends and find your match here: Joro Coffee Store.