Afrobeats Boom Continues! Grows By 49% - Spotify
Afrobeats, the vibrant and rhythmic sound that originated in West Africa, has grown into a global phenomenon, with Nigerian artists leading the charge.
Data from Spotify’s 2024 Loud & Clear report showcases just how much the genre has expanded, both in Africa and internationally.
Massive Growth in Revenue for Nigerian Artists
In 2024, Nigerian artists earned a staggering $37.3 million in royalties from Spotify alone.
This represents more than double their earnings from 2023, which stood at $17.5 million, and a fivefold increase from 2022 figures.
These numbers highlight not only the soaring popularity of Afrobeats but also the increasing financial rewards for Nigerian musicians.
Afrobeats has grown 49% and made five times more than what it did in 2022. Photo: Courtesy
Nigeria: The Heart of African Music
Nigeria has firmly established itself as the epicenter of African music, boasting the most popular artists on the continent by far.
The demand for Nigerian music continues to surge, with global listeners spending over 1.1 million hours streaming Nigerian artists in 2024. Additionally, users have curated approximately 250 million playlists featuring Nigerian musicians, showcasing their widespread appeal.
Explosive Growth in International Markets
The global reach of Afrobeats is more evident than ever, with Nigerian music exports growing by 49% over the past three years.
According to Spotify’s Africa Managing Director, Jocelyne Muhutu-Remy, Afrobeats was the fastest-growing genre in the world in 2024.
If you’ve been drinking East African coffee your whole life and think you know what African coffee tastes like — Afrobeats will change your mind.
Cameroon sits at the crossroads of West and Central Africa. Its highland arabica is grown in volcanic soil at altitude, in a climate distinct from Ethiopia or Uganda. The result is a coffee that tastes like nowhere else: bold, layered, spiced. Blood orange on the entry. Warm spice — cinnamon, a hint of clove — through the body. A long caramel finish.
Named for the music movement that took West African culture global — starting in Lagos, reaching everywhere — Afrobeats the coffee carries the same statement. A West African origin that has been overlooked, now elevated. Worth knowing.
Cameroon arabica is rare in the US specialty market. The brands willing to source from here, build direct relationships, and pay living wages to the farmers who grow it are very few. Joro is one of them.
Living Wage Verified. Medium roast. Whole bean. 12oz. Try it without milk first — the blood orange quality is something you need to taste at full strength before you decide what to add.
✔ Single origin · Cameroon
✔ Medium roast · Whole bean · 12oz
✔ Tasting notes: blood orange, warm spice, caramel finish
✔ Living Wage Verified
✔ Compostable packaging
✔ From African soil to your cup
Additional Info
ORIGIN: Cameroon volcanic highlands (northwest and southwest regions)
ALTITUDE: 1,000–2,000 metres
PROCESS: Washed
ROAST: Medium
TASTING NOTES: Blood orange, warm spice, caramel finish
BEST FOR: French press, pour-over, cold brew
BREW GUIDE
French press (recommended): 30g coffee, coarse grind, 500ml water at 92°C. 4 minute steep, slow press. Full immersion brings out the body and spice notes most expressively.
Pour-over: 20g coffee, 300ml water at 93°C, medium-fine grind. Reveals the blood orange quality most distinctly.
Cold brew: 75g coarsely ground per 1 litre cold water. Steep 16–18 hours. The spice notes develop in slow extraction into something warming and complex.
FOUNDER NOTE
Cameroon is the origin that surprises everyone who tries it. Mukurima chose Afrobeats for the Joro lineup because it represents what happens when you look beyond the obvious African origins and find something extraordinary in the overlooked ones.
She pointed to growing traction in European markets such as France and the Netherlands and predicted that the UK and US would soon become major hubs for Nigerian music.
Unprecedented Rise in Domestic Consumption
While Nigerian music is making waves internationally, it is also experiencing explosive growth at home.
Over the last three years, local consumption has surged by an astonishing 782%, with a 206% year-over-year increase.
This trend underscores the deepening appreciation for homegrown sounds within Nigeria and the continent.
The Future of Afrobeats
With its infectious rhythms, captivating melodies, and widespread appeal, Afrobeats is poised to maintain its upward trajectory.
As streaming platforms like Spotify continue to invest in African talent, the genre’s influence will likely expand even further, cementing Nigeria’s position as a global music powerhouse.
The data from Spotify’s latest report paints a clear picture: Afrobeats is not just a passing trend but a cultural movement shaping the future of the global music industry.